Retail Lighting Essentials: How to Augment your Store:-
These days’ consumers anticipate more from their retail experiences. They mandate more selections while relishing stirring retail environs. The Shopping Centre has become a vibrant and exciting area in architecture where lighting plays a pivotal role. It draws shopper’s attention, draws them into the store and ultimately increases the chance of a sale.
However, it is highly unlikely that two stores are same and require same lighting set-up; nevertheless, there are rudimentary principles and recommendations that must be kept in mind while creating a lighting system that will entice patrons and keep them coming back for more. Below are a few tips for making the most of your retail space using light.
Natural daylight has a perfect color-rendering index, or in technical terms 100 CRI. This can be portrayed by the buying behavior of the customer, when whatever it may be you are buying you always felt a need to bring it closer to a window in order to see its correct color. The greater the CRI, the more vibrant and true colors will appear to the human eye. When choosing lighting for a retail space, it is a good idea to install lighting that has a very high CRI around 85 or more. Incandescent and halogen bulbs have a perfect CRI of 100, while LED and fluorescent lights are available in 80+ CRI.
Contrast and Focal Points
By forming contrasts with lighting, depth is created and customers are better able to perceive the products. Focusing on contrast also gives you the opportunity to create different levels of attention between different products. Using track lighting or spotlights is an effective way to create contrasts and designate focal points. As display windows are usually the customer’s first impression of store, contrasts and focal points are especially important in this area.
Understanding the kind of atmosphere you need to create in your store is of an utter importance and lighting can help you achieve it. Various studies have proved that cool white color temperatures (4000K to 6000K) create a sense of openness, whereas warm white color temperatures (2700K to 3000K) convey a sense of familiarity and smallness. All in all the kind of ambience you want to generate depends upon the color temperature of light you select.
If you plan to exhibit your products inside shelves and cabinets, the interior of your displays should be well lit. There are few things more annoying than burrowing through a heap of folded shirts on a shelf to find the right size only to realize you can barely see the tag anyways. Using flexible LED strip lights is a great way to light smaller shelves discretely. A combination of wide-area backlighting and accent lighting makes the presented items appear to be more attractive and merchandise identification much easier.
UV Rays and Heat
Exposure of fabrics and other materials to Ultraviolet rays and heat emanated by Lamps could possibly damage and discolor fabrics. LED lighting does not emit UV rays or a noticeable amount of heat, making it a smart option in areas where lights are shone on products constantly.